what's a brand story, and why does my company need one?
A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction. Things that can influence your brand include your product, price, history, quality, marketing, in-store experience, purpose, values, location, and–most crucially–what other people say about you.
YOUR VOICE – AND YOUR MISSION MATTERS.
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